This is nothing new. I already blogged about covert channels and how publicly  available data can be used to accurately guess personal information.

[...]Using only publicly available information, we observed a correlation between individuals’ SSNs and their birth data [...] The inferences are made possible by the public availability of the Social Security Administration’s Death Master File and the widespread accessibility of personal information from multiple sources, [...] results highlight the unexpected privacy consequences of the complex interactions among multiple data sources in modern information economies [...]

Full article.

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